Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company it is critical to understand consumer behavior to know how potential customers will respond to a new product or service. Consumer behavior is the study of the way consumers respond to or utilize a particular product the analysis of consumer behavior has become mandatory to marketing strategy i t enables for manufacturers and merchandisers to better direct marketing to a particular group.
’’consumer behavior is the bedrock of marketing from the perspective of this statement, explain the relevance of the study and knowledge of the consumer behavior to marketing strategists. Assignment: 2011/2012 session question 1 “consumer behaviour is the bedrock of marketing” from the perspective of this statement, explain the relevance of the study and knowledge of consumer behavior to marketing strategists.
Answer: it focus on analyzing the behavior of the consumer in terms of demographic variables such as psycho graphic, geographic, behavioral, needs-benefit, and other factors that needs to be be examined for marketing segmentation. Meaning of consumer behaviour 2 models of consumer behaviour 3 factors meaning of consumer behaviour: buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create long-term customer relationships.
Consumer behaviour is the bedrock of marketing marketing can undoubtedly bring benefits to society, although some aspects of marketing may be questionable on ethical grounds the aim of this assignment is to raise criticism of marketing and show that consumer behaviour is affected by ethical issues.
What is consumer behavior in marketing marketing is so much more than creating a catchy phrase or a jingle people will sing for days understanding consumer behavior is a vital aspect of marketing consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company it is critical to understand consumer behavior to know how potential customers will respond to a new product or service. Consumer behavior involves services and ideas as well as tangible products the impact of consumer behavior on society is also of relevance for example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy. Consumer behaviour - chapter 1 the primary purpose for studying consumer behavior as part of a marketing curriculum is to understand why and how consumers make their purchase decisions 4 these insights enable marketers to design more effective marketing strategies, especially today when advanced technologies enable marketers to collect.
Organizations use different resources to study consumer behavior, and the process of compiling that data into a marketing and management information database is called market sensing the database provides the framework for integrating information and presenting it to management for decision-making purposes. Consumer behaviour is dynamic in nature, meaning, it keeps on changing it is challenging to study a human mind as it is a big task coming to the scope of consumer behavio ur, it has a vast scope we include the whole world into it and for every product whether electronics, fmcg, consumer durables etc, we need to study consumers' mind.