Vishal mega mart retails over 200 brands which comprises a mix of exclusive brands, licensed brands, international brands and more in apparel as well as accessories leaving the consumer spoilt for choices. Although vishal mega mart has managed to pare its debt significantly, it still remains high at over rs 407 crore as on 31 march 2016 the crisil report said that the company has high annual debt repayment obligations at rs 80-100 crore for the next three years.
Objectives of the study to know the strategy adopted by v-mart and vishal mega mart in the current retail marketing environment to have a proper understanding and analysis of v-mart and vishal mega mart to know the marketing strategies that v-mart and vishal mega mart adopted to make a good relationship with its customers to know the people. Vishal mega mart this project report is the study of various activities and strategies of vishal mega mart it also helps us in understanding the different technologies being used by vrpl mission statement: we shall deliver everything, everywhere, everytime for every indian consumer in the most profitable manner. About vishal mega-mart vishal retail ltd (figure-1) has a strong presence in ma nufacturing and retailing of readymade garments (apparels) retailing of non-apparels and a large variety of fmcg products.
Dissertation project on “marketing strategy of v-mart and vishal mega mart :- a comparative study” 1.
About vishal mega-mart vishal retail ltd (figure-1) has a strong presence in manufacturing and retailing of readymade garments (apparels) retailing of non-apparels and a large variety of fmcg products the jewel in vishal group’s crown is its flagship company vishal retail ltd, a company engaged in hyper market stores with an average area of 25,000 to 30,000 sq ft. Marketing strategy of vishal mega mart 5 related to retail chain 6 related to human resource 7 related to finance 8 observation and experience 9 conclusion 10 concern person whom we talk 11 references introduction of vishal mega mart vishal mega mart is a chain of hypermarket in india vishal mega mart having 183 showrooms in 110 cities. The objective of this article is to study the marketing mix and shareholding pattern of vishal mega-mart, a renowned name in retail industry of india keywords: retail, consumerism, manufacturing, individual, selling, marketing-mix, shareholding.
Vishal mega mart - authorstream presentation cmr strategies in retailing : cmr strategies in retailing personalization-it means maintaining the ambience, stocks, etc communication-to inform the customers about the new arrivals, compliments the customers for their visit.
Pantaloon, big bazaar, vishal mega mart, reliance fresh are the best known examples of retail sector outlets in indiaretailing is the interface between the producer and the individual consumer buying for personal consumption. Marketing strategy of vishal mega mart product vishal mega mart offers a wide range of products which starts from apparels to food items, footwear to home furnishing, crockery to sport items, child care products to toys, watches, drinks etc there are many in house brands promoted by vishal mega mart.